CASE STUDY
Thickbroom Mortgages
May 2026
A company rebrand and holistic marketing support.
Client Background
Thickbroom Mortgages sought a rebrand in 2025, to align with their sister company, Thickbroom Chartered Accountants.
They wanted a cohesive brand that made referrals between the companies feel natural, a clearer position in the market and a way to use the rebrand as a launch pad for further growth.
Once the rebrand was complete, the focus shifted to building a holistic marketing function that could capitalise on the momentum.
The Challenge
Before the rebrand, marketing activity was limited and inconsistent. They needed:
Consistency across the sister companies
A way to clearly communicate their value to a predominantly B2C audience
A clear direction for how the business should be positioned
Consistency across all materials and platforms
Our Relationship
Once the strategy was in place, we:
Created brand guidelines for the wider Thickbroom Group
Developed a full suite of marketing collateral, including business cards, leaflets, brochures, roller banners and branded clothing
Created website copy written with SEO and their ICP in mind
Designed social media templates for consistency
Wrote case studies and blogs to build trust and credibility
Managed approvals with their regulatory body
Outcomes
The rebrand delivered a consistent, professional presence across every touch point.
Four months after the rebrand, the results were phenomenal:
LinkedIn reach increased by 60,400%
LinkedIn interactions increased by 560,000%
Facebook reach increased by 11,750%
Facebook interactions increased by 150,000%.
This demonstrates the power of consistent marketing, underpinned by strategy.
Ongoing Support
Following the rebrand, the focus shifted to maintaining momentum and long-term growth.
We now support Thickbroom Mortgages with ongoing marketing, including:
CRM research, setup, optimisation and marketing
Lead tracking and pipeline visibility
Email marketing strategy and regular campaigns
Full social media management
Website updates and content creation
Outreach to referral partners
As a B2C business, consistency is key. We created a structured content approach, including:
Regular social media posts
Educational blogs and infographics
Campaigns for each service, using an annual calendar
Our relationship is still ongoing, so the results of our work are as of May 2026:
37,000+ social media impressions
10.1% average engagement rate on LinkedIn (8 percentage points higher than industry average rates)
56% website engagement
Up to 48.5% email open rates and up to 5.2% click-through-rates
Trackable (and growing) revenue, opportunity pipelines and client growth using the CRM
Automated systems such as Early Repayment Charge date reminders mean they never miss an outreach opportunity
The Results
This project shows the difference between a stand-alone rebrand and a rebrand supported by strategy and execution.
Thickbroom Mortgages now has a clear and unified brand, structured marketing and business development support, and systems that track growth.