CASE STUDY
Thickbroom Enterprise CIC
May 2026
From company launch to a structured conversion funnel.
Client Background
Our existing client, Thickbroom Chartered Accountants, regularly spoke to first-time founders who felt like they were always one step behind.
Thickbroom gave advice to these founders but often found it was too late - the deadline was already missed or the penalty was already issued.
Their vision was to create a Community Interest Company (CIC) that could support new business owners before issues arose, at no cost to the end user.
Like many early-stage CICs, they needed:
A clear launch plan
A way to reach founders at the right time with the right message
Support with funding applications
A structured way to track enquiries and monitor the conversion pipeline
The Challenge
This required a full company launch; when Thickbroom Enterprise CIC started, it had no existing marketing infrastructure or visibility in the marketplace, nor a way to attract and track users.
They needed to align Thickbroom Enterprise with their existing sister companies, requiring a full brand strategy, along with a marketing and execution plan for the CIC itself.
Our Relationship
We worked within their team to combine strategy, execution and optimisation.
We supported the full company launch, including building a marketing strategy around an Ideal Client Profile (ICP), planning their growth and creating consistent messaging that positioned them as approachable experts.
Building visibility and trust
We focused on helping Thickbroom Enterprise show up consistently and clearly. This included:
Social media management focused on helpful content for first-time founders
Website copy that clearly explained their value and purpose
Blogs and downloadable resources, including their Start-Up Support Booklet
Fireside chat and short-form video content to humanise their expertise
Introducing Thickbroom Enterprise to our own business support network in Essex to help them with visibility and traction
Converting interest to users
To ensure that outcomes and conversions were measurable, we:
Designed and built a CRM system tailored to their workflow and KPIs
Tracked leads, engagement and platform activity
Created automated nurturing journeys via email marketing
Implemented an event and webinar strategy and marketed free workshops to their ICP
This gave them a clear view of what was working and where users were coming from.
Financial growth
Alongside marketing execution, we supported bid writing and funding applications. This included:
Writing bid responses worth over £110,000
Structuring projects and budgets
Aligning proposals with their mission and delivery capability
This helped them to actively pursue growth opportunities rather than rely solely on organic reach.
Some of the key initiatives and outcomes included:
A webinar series for first-time founders, exceeding sign-up targets by 35%
Social content designed to feel friendly, accessible and educational
CRM tracking across leads, collaborations, email campaigns, events and funding applications
Strategic partnerships that expanded their reach and capability
Event marketing and exhibition support with cohesive branding
In just seven months, as of May 2026, we achieved:
63% lead to user conversion rate
20,500 social media impressions
12.7% engagement rate on LinkedIn (vs average 2-4%)
42% website engagement rate
Comprehensive tracking and reporting via the CRM
We also helped Thickbroom Enterprise CIC to build a recognisable, credible presence at events, translating directly into new users and partnerships on each occasion.
The Results
Conclusion
This company launch fit within an existing brand strategy for Thickbroom. From a standing start, Thickbroom Enterprise CIC now has:
A clear way to reach founders
A structured approach to managing enquiries
Consistent, professional marketing across every touch point
Regular strategy check-ins (monthly, quarterly and annually)
Most importantly, they’re supporting first-time founders earlier, helping more entrepreneurs feel confident to start their business.